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גרסת החינם מוגבלת מאוד אבל נותנת תחושה לגבי היכולות של הכלי.
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טקסט העוגן של הקישור צריך להשתנות בכל פעם, כדי שלא ניצור מצב של מלאכותיות.
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גם אם אתם מתנהלים בצורה נבונה ומושכלת, לעתים שמכם / שם העסק עשויים להופיע במקורות חיצוניים שעליהם אין לכם שליטה: אתרי חדשות ותוכן, בלוגים אישיים ומקצועיים, פורומים, פרופילים חברתיים ועוד.
חשוב לציין שלא בכל שאילתא גוגל מציג את תוצאות המפה; לעתים הוא יציג תוצאות אורגניות רגילות שעברו אופטימיזציה לוקאלית.
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